Go-to-Market Services (GMS)

IDC’s Go-to-Market Services (GMS) is a collection of IDC content and services packaged to complement and support the marketing, public relations, partner and sales initiatives of ICT vendors. Localized content ensures that the message has maximum impact in China and Asia/Pacific region. Combining existing IDC research with high-quality communication offerings, IDC’s GMS expands your options to help you achieve your marketing goals.

A dedicated engagement team works directly with you to develop and deliver quality timely market-facing strategies that integrate IDC content and analyst services into your go-to-market and marketing programs.

GMS products can be authorized for use in multiple marketing tools, and can be developed for print or online deployment. Use our customized content to engage customers and interact with them online or in magazines, newsletters, brochures, advertorials, and event hand-outs—wherever your customers go to source information. GMS products include white papers, executive briefs, views from the analysts, Dat-a-Glance, sales brief, web cameos and more.

• IDC Analyst Connection
• IDC Case Studies
• IDC CXO Connection
• IDC Expert
• IDC Executive Brief
• IDC Executive Brief-Sponsored
• IDC Topline
• IDC View
• IDC Whitepaper
• IDC Video Insights/Webcast
• IDC Dat-a-Glance
• IDC Sales Brief
• Analyst training sessions
• Bullet-proofing sessions